Beyond the White Coat is not just another book about hospitals—it’s a wake-up call. Drawing from her unexpected journey from business consulting into healthcare leadership, the author reveals what many hospitals get wrong; it is not just about treating patients—it is about building systems, leading people, and managing money.
In this practical story-rich guide, she shares the behind-the-scenes truths most healthcare leaders face but rarely talk about—staff culture, revenue leaks, toxic teams, and equipment traps.
Whether you’re a hospital owner, healthcare administrator, or medical professional in leadership, this book offers real-world insights, questions that provoke action, and tools that drive results.
It’s time to build hospitals that heal inside and out.
Beyond the White Coat
₦15,000.00
+ Free ShippingCynthia Oye-Isang is a multi-passionate business strategist, visionary entrepreneur, and bold reformer who earned her place in the healthcare space after first making her mark in the world of business.
With a strong background in strategy, entrepreneurship, and business growth, she ventured into healthcare in 2017 — and quickly recognised the wide gap between clinical expertise and effective hospital administration. This discovery ignited a mission to bridge operational and leadership gaps, empowering healthcare professionals, hospital administrators, and clinic owners to build sustainable, patient-centred systems that actually work.
Cynthia currently serves as the CEO of Bayelsa Specialist Hospital, where innovation, impact, and inclusion drive a new kind of healthcare delivery in the Niger Delta. Her first-hand experience in hospital operations and leadership also positioned her to play a pivotal role in the establishment and successful launch of The Endovascular Clinic, Lagos, a pioneer facility offering advanced vascular care in Nigeria.
Beyond leading hospital teams, she also runs a healthcare consulting practice, providing advisory services to clinics and hospitals across Nigeria. From startup, planning and systems design to SOP development, staff training, and growth strategy, Cynthia helps healthcare institutions build structured, efficient, and sustainable operations from the ground up.
She is the founder of The Business Doctor Consults, where she supports entrepreneurs across various sectors to grow strategically and profitably, and the convener of GIRLPRENEUR9JA, a not-for-profit initiative equipping young Nigerian women with relevant, low-capital skills to break cycles of dependence and unemployment.
Beyond the White Coat is a timely guide for professionals and administrators ready to shift from surviving the system to shaping it. Through heartfelt stories, practical insights, and hard-earned wisdom, Cynthia challenges the status quo and inspires a new breed of purpose-driven healthcare leaders.
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